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More about Outdoor Advertising in Kenya
Outdoor advertising in Kenya is advertising done with the main intention of reaching customers and consumers when they are outside their homes. Outside the house is where people spend most of their time and its where advertisers can get the best results from adverts.
Types of Outdoor Advertising
Billboard Advertising
Billboard advertising is the most known form of outdoor advertising in Kenya, Billboards are mostly found in areas where there are people and car traffic like roundabouts, major roads, traffic lights, near malls, motels, fast food locations and other locations with many people gathered or passing through.
Street Furniture Advertising
This is advertising done in cities and towns, where a company or the government put up a furniture like benches, shelters, newsmakers, kiosks branded with the information they wish to convey to the public. You will find this type of outdoor advertising in Kenya mostly in bus shelters, kiosks, and parks.
Transit Advertising
Transit Advertising is advertising on buses and lorries that are in transit and moving into big towns and areas with a lot population and high traffic of people. The advertisements are put on the sides of busses ot trucks and maybe with some music to draw more attention and bring more people to see the advertisement. This type of outdoor advertisement is done on taxis, buses and advertisement tracks.
Digital Outdoor Advertising
A modern type of outdoor advertising and which has been adopted by most of the advertising firms especially due to the fact that you can have several messages changing at intervals. This type of outdoor advertising in Kenya is also known as digital signage, digital outdoor advertising can also be defined as a form of electronic advertising technology that works to change what’s displayed on a screen every now and then and transmit different messages. it is one of the most convenient and effective forms of outdoor advertising in Kenya. You will find this type of outdoor advertising in the CBD of most towns, Tall Buildings, Round About, malls and Shopping centers among other areas with many people.
Outdoor Advertising in Kenya For Small Businesses
Small Businesses in Kenya may not be able to pay for billboards and other outdoor adverts that need huge amounts of money. Small Business will put up small signages outside their premises’ to make sure more people are able to read and learn about the Business.
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